Gidon Novick is a distinguished South African entrepreneur celebrated for his transformative contributions to the aviation, hospitality, and social impact sectors. As the founder of Kulula.com, South Africa’s first low-cost airline, and the innovative Lift Airlines, Novick revolutionized air travel in the country by prioritizing affordability, customer-centric service, and adaptability.

In addition to his achievements in aviation, Novick is the visionary behind Home Suite Hotels, a boutique hotel brand that blends personalized service with contemporary, design-led spaces tailored to modern travelers. His ventures in hospitality reflect his commitment to creating exceptional and meaningful customer experiences.

Previously, Novick served as the CEO of Vitality, the world’s largest wellness program, where he championed innovative approaches to improving health and wellbeing on a global scale.

Novick set a personal goal to dedicate half of his time to building a scalable and sustainable non-profit organization. This vision led him to provide the seed capital for SA Harvest, a pioneering food rescue organization that combats food insecurity and food waste in South Africa. As Chairman, Novick plays an integral role in shaping the organization’s strategy, emphasizing sustainability and meaningful impact.

Gidon Novick’s career is defined by his entrepreneurial spirit, innovative thinking, and dedication to fostering positive change across industries and communities.