Natalia Rosa thrives on bold, blue-ocean thinking that challenges the status quo and inspires innovation. With an insatiable curiosity and a knack for connecting the dots, Natalia takes complex concepts and transforms them into impactful solutions that are greater than the sum of their parts.
As a strategic and creative thinker with a relentless growth mindset, she excels at bringing structure to chaos and clarity to noise. While her love for fresh ideas drives her, it’s Natalia’s unwavering grit and masterful multitasking that truly set her apart. Every day, she leads with purpose, inspiring her team, clients, and industries to embrace change and achieve greatness.
2.00PM – 2.25PM
Search, Social & Commerce In The New Age
The ascent of social media and the rise of AI is changing the way travellers search and plan their travels. Content creation too is on steroids with AI upping the ante, and short form content is ruling the world of social. What are the trends in the highly social and mobile African market and how are travel brands adapting to these changes, with the use of AI, content and data?
Speakers:
Kirby Gordon, Chief Marketing Officer, FlySafair
Naomi Ekbergh, Head of Brand & Marketing, Travelstart
Enver Duminy, CEO, Cape Town Tourism
Natalia Rosa, CEO, Big Ambitions
Moderator:
Sandra Buckingham, Head of Marketing and Comms, Innovation City
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