Master Marketing in The Attention Economy
Join us for the third annual Digital Mastery Summit 2026, where the people shaping the future of marketing gather for one focused day of strategy, creativity, and practical insight!
This summit was created by Innovation City Cape Town specifically for South Africa’s small to medium agency teams, freelance marketers, content creators, performance specialists, and digital strategists who want to level up fast.
This year’s theme “The Attention Economy,” dives into marketing’s most urgent challenge: earning and keeping audience attention in an era of endless distraction.
At this high-energy, exclusive, one-day, bespoke event, you’ll explore how to build standout brands, craft smarter campaigns, and create content that cuts through the noise. Expect sharp insights, honest conversations, and hands-on workshops designed to help you and your team thrive in the fast-moving digital landscape.
Please note: Very limited capacity. Every year sells out weeks in advance. This is a bespoke, high-touch, and unashamedly niche experience. Don’t miss out!
Why attend?
Gain actionable insights
from marketing pioneers and industry leaders.
Master the latest tools
and strategies that are transforming marketing.
Participate in hands-on workshops
that provide practical skills you can apply immediately.
Network with peers and experts
in the vibrant marketing community of Cape Town.
Event Programme 2025
Keynote Speaker 2025
Dr Pepe Marais | Joe Public
Co-Founder and Group Chief Creative Officer Joe Public. Entrepreneur. Purpose Advocate. Business Purpose Facilitator. Pepe Marais, the heart and soul of Joe Public United, is a creative pioneer who believes in the power of connection. As the founding partner and Group Chief Creative Officer, he is passionate about cultivating an environment that inspires exponential growth, not only for the agency and its clients but also for the people who make it all happen. His ultimate goal is to contribute to the betterment of South Africa.
Speakers 2025
Speakers
Cassidy Nicholson
Actress | Digital Content Creator
Lori Weiner
Co-Founder and Managing Director at Brand Influence
Elizma Nolte
Marketing Executive | Storyteller | Coach | Ex-Google, Ex-Meta
Leigh Stefanski
Managing Director of Now Boarding
Michelle Geere
CEO of Adbot
Louise Hamman
Customer and Marketing Evangelist
Anesu Malisa
Head of Gen Z Marketing (Africa Office) at Samsung Electronics | Vice Chair - MMA South Africa Youth Board
Deshnie Govender
Head TikTok Brand Marketing METAP Sub-Saharan Africa | Ex Diageo, AbinBev | Founder Hype & Happening - Marketing Community | Loeries Judge
Tanja De Korte
MD of Rainmaker Media at ShopriteX / The Shoprite Group of Companies
Cameron Calder
MD, Hype Digital
Chris Edington
CEO of Shopstar
Michael Joubert
CEO at IXperience
Workshops 2025
Sponsorship
Seize the opportunity to showcase your brand, support Cape Town’s thriving tech startup ecosystem, and contribute to driving business growth in Africa!
Sponsoring the Digital Mastery Summit allows you to celebrate innovations in marketing, fostering further growth and success in South Africa’s professional marketing community.