Bayo Adedeji is a dynamic business leader and entrepreneur, best known as the Group CEO of Wakanow, one of Africa’s leading online travel companies. Under his leadership, Wakanow has expanded its operations to multiple African countries, the UK, and the UAE, offering a seamless platform for booking flights, hotels, and holiday packages, along with unique features like “Pay Small Small,” which allows travelers to spread travel costs over time. Wakanow also provides corporate travel solutions and innovative travel experiences through its subsidiaries​.

Before joining Wakanow, Bayo had an impressive career in finance and retail, serving as a Senior Finance Manager at Amazon and holding leadership roles at Walmart and PetSmart. He is also a serial entrepreneur, founding Dundu Nation, a food truck business specializing in local delicacies, and Wave Beach Lagos, a leisure destination.

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Bayo is recognized for his customer-centric approach, innovation, and strategic vision, which have transformed the travel landscape in Africa. He emphasizes continual learning, adaptability, and empathy in leadership and is deeply committed to driving positive change in the industries he engages with​.