Daniel Hawkins is a strategic marketing leader and fintech innovator dedicated to redefining financial literacy for the modern consumer. As the Chief Marketing Officer at PayJustNow, Daniel has been instrumental in positioning the platform as a premier shopping destination, bridging the gap between desire and affordability for South Africans. He combines a deep understanding of generational shifts in spending with a passion for building transparent, interest-free financial tools that empower users to take control of their cash flow and develop responsible habits.

A champion of community engagement and digital innovation, Daniel thrives on creating “customer-first” experiences that resonate with the decision-makers of tomorrow. He is renowned for his ability to scale high-impact campaigns—such as the region’s first CGI-driven BNPL initiative—that foster long-term brand loyalty and trust. His work reflects a deep-seated commitment to democratizing access to both big brands and small retailers, ensuring that every strategic move helps build a more inclusive, versatile, and tech-forward financial ecosystem across the continent.