Dr. Shamilla Chettiar

Deputy Director General: Destination Development at the South African Department of Tourism

Dr. Shamilla Chettiar is a distinguished public servant and a multi-disciplinary leader dedicated to the sustainable growth of South Africa’s tourism landscape. As the Deputy Director General: Destination Development at the South African Department of Tourism, Shamilla oversees the strategic planning, investment facilitation, and enhancement of the nation’s most iconic spaces, routes, and experiences. With an academic foundation including a PhD and a background spanning spatial planning to infrastructure implementation, she brings an extraordinary depth of expertise to the development of world-class heritage and tourism sites.

 

A high-performance leader committed to the collective good, Shamilla has been instrumental in the senior-level development of landmark projects such as the Cradle of Humankind World Heritage Site and the Kgodumodumo Dinosaur Interpretation Centre. She thrives on the complexities of public-private partnerships and community participation, ensuring that tourism infrastructure serves as a catalyst for economic and social prosperity. Her work reflects a lifelong passion for developing South Africa for all its people, combining rigorous evidence-based strategy with a deep-seated mission to inspire change and create a lasting legacy through meaningful destination development.

Sessions

April 9, Thursday
Venue: Innovation City Cape Town  

 

OTAs: The Next Frontier

 

As we enter The Next 20, online travel agencies face a new frontier shaped by AI interfaces, shifting traveller trust, regional platform strength, and new paths to discovery and booking. Will OTAs become invisible infrastructure, intelligent trip partners, or powerful super-platforms? And as travellers gain more tools and control, how must intermediaries evolve to stay essential? This session brings together global and regional OTA leaders to examine where value will be created next – from product and payments to partnerships and localisation – and how competitive dynamics between global giants and homegrown champions will play out across emerging markets. Expect candid perspectives on what OTAs must reinvent, defend, and double down on in the next era of travel distribution.

 

Speakers:

Andy Hedley, CEO, Travelstart
Albert Fernando, CEO, Travelwings 

Bayo Adedeji, Group Chief Executive Officer, Wakanow

 

Moderator:

Yeoh Siew Hoon, Founder, WiT