Geri Flanagan is a distinguished business development leader with a profound understanding of the African hospitality landscape. As the Director of Business Development for Africa at Banyan Group, Geri draws on over a decade of specialized experience to identify and secure transformative projects. Her career is defined by a strategic approach to market research and a proven track record of expanding global footprints, having previously spent eight years driving development across the SADC region for Hilton and Accor.
A collaborative and insight-driven professional, Geri thrives on the challenge of shaping the “hospitality of tomorrow.” She is known for her ability to build holistic ecosystems that create lasting value for partners and unforgettable connections for guests. Her work reflects a deep commitment to the continent’s growth, combining her analytical expertise with a passion for bringing world-class brands to life in diverse and vibrant markets.
Sessions
March 13, Thursday
Venue: Innovation City Cape Town
2.10PM – 2.35PM
Search, Social & Commerce In The New Age
The ascent of social media and the rise of AI is changing the way travellers search and plan their travels. Content creation too is on steroids with AI upping the ante, and short form content is ruling the world of social. What are the trends in the highly social and mobile African market and how are travel brands adapting to these changes, with the use of AI, content and data?
Speakers:
Naomi Ekbergh, Head of Brand & Marketing, Travelstart
Enver Duminy, CEO, Cape Town Tourism
Natalia Rosa, CEO, Big Ambitions
Moderator:
Sandra Buckingham, Head of Marketing and Comms, Innovation City
