Jonathan Ayache is a seasoned operations leader and tech enthusiast with over a decade of experience spanning African and international markets. With expertise in strategy development, operational scaling, consumer growth, global expansion, organizational development, and program and people management, Jonathan has consistently driven impactful change across industries.

As one of the first Uber employees in Africa, Jonathan played a pivotal role in establishing and scaling Uber’s presence across the continent. Under his leadership, the business grew from facilitating hundreds of trips in two cities to millions of trips in 15 cities across seven countries. His ability to build and implement innovative strategies helped make Uber a cornerstone of Africa’s mobility ecosystem.

Currently, as the Co-Founder and Director of Lift, Jonathan is focused on redefining the airline industry. His leadership centers on fostering a supportive, collaborative, and innovative culture that empowers his team to excel. By prioritizing creativity and customer-centric thinking, Lift has become a flexible and forward-thinking airline, delivering seamless and enjoyable travel experiences. Jonathan’s dedication to challenging the status quo ensures that every aspect of Lift’s service continuously evolves to exceed customer expectations.

Jonathan’s passion for technology, innovation, and people-driven solutions defines his approach to leadership, making him a driving force in creating transformative experiences in both mobility and travel.