Born in Sweden and raised in South Africa, Naomi Ekbergh brings a global perspective to her role as Head of Brand & Marketing at Travelstart. With a Bachelor’s degree in International Relations and a diverse background that includes volunteer training in Hawaii and Nepal, Naomi has a passion for connecting ideas, people, and cultures.
Naomi’s expertise lies in digital advertising, where she thrives in managing projects from concept to execution. With a hands-on approach to production planning, content curation, and project coordination, she ensures that ideas transform seamlessly into impactful campaigns. From brainstorming in the pitch room to delivering finished products across digital platforms, Naomi is deeply involved in every stage of the creative process.
Known for her ability to fuel the engine of innovation, Naomi combines organizational finesse with creative vision to drive the success of Travelstart’s brand initiatives. Her dedication to crafting engaging and cohesive content is evident in her work, ensuring every project resonates with its intended audience.
2.00PM – 2.25PM
Search, Social & Commerce In The New Age
The ascent of social media and the rise of AI is changing the way travellers search and plan their travels. Content creation too is on steroids with AI upping the ante, and short form content is ruling the world of social. What are the trends in the highly social and mobile African market and how are travel brands adapting to these changes, with the use of AI, content and data?
Speakers:
Kirby Gordon, Chief Marketing Officer, FlySafair
Naomi Ekbergh, Head of Brand & Marketing, Travelstart
Enver Duminy, CEO, Cape Town Tourism
Natalia Rosa, CEO, Big Ambitions
Moderator: Sandra Buckingham, Head of Marketing and Comms, Innovation City
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