Sandra Buckingham is an exceptional writer and editor known for her sharp eye for detail and her ability to craft captivating narratives. As the Head of Marketing & Communications at Innovation City, she combines her passion for storytelling with strategic expertise to elevate the organization’s voice and mission.
A dedicated and loyal team player, Sandra thrives on creating meaningful connections and delivering impactful campaigns. She is equally skilled at organizing high-profile business events and summits, ensuring every detail aligns with a compelling story that resonates with audiences. Her work reflects a deep commitment to driving innovation and inspiring change.
Sessions
2.00PM – 2.25PM
Search, Social & Commerce In The New Age
The ascent of social media and the rise of AI is changing the way travellers search and plan their travels. Content creation too is on steroids with AI upping the ante, and short form content is ruling the world of social. What are the trends in the highly social and mobile African market and how are travel brands adapting to these changes, with the use of AI, content and data?
Speakers:
Kirby Gordon, Chief Marketing Officer, FlySafair
Naomi Ekbergh, Head of Brand & Marketing, Travelstart
Enver Duminy, CEO, Cape Town Tourism
Natalia Rosa, CEO, Big Ambitions
Moderator: Sandra Buckingham, Head of Marketing and Comms, Innovation City