Tara Colpitts

Senior Director, Expedia Group

Tara Colpitts is a Senior Director for Europe, Middle East and Africa Market Management, Lodging at Expedia Group. In her role, Tara oversees a team of account management professionals responsible for lodging partnerships across various markets.

 

Over the past 19 years, Tara’s career in tourism and travel has spanned leadership roles in both the hotel and activity sector, primarily focused on sales, marketing, and account management. She has had the opportunity to instruct at Capilano University in Canada in the discipline of Cross Cultural Tourism. Fostering development, growth and inclusion within the travel industry has driven Tara to be involved in various boards and councils over the years including Women in Travel Thrive, Women in Expedia Leading and Learning and the Alliance for Cultural Tourism Whistler.

 

Prior to her role with Expedia Group, Tara worked as the Director of Sales & Marketing for the Hilton Whistler Resort & Spa, Coast Blackcomb Suites, and Red Mountain Resort respectively, developing partnerships and international business opportunity.

 

Tara holds a bachelor degree in Commerce from University of Manitoba and holds a master’s degree in International & Intercultural Communications from Royal Roads University.

 

Sessions

March 13, Thursday
Venue: Innovation City Cape Town  

 

11.55AM – 12.25PM

Global OTAs And Their Playbook For The Future

 

Global OTAs are expanding their reach and looking for fresh opportunities in new markets. As they expand, what’s their playbook and what innovations in AI and product, customer acquisition and customer service are they bringing to local markets to capture the hearts and minds of local consumers? What are the lessons learnt from different regions?

 

Speakers:

Alberto Yates, Regional Director, EMEA, Booking

Ross Veitch, CEO & Co-founder, Wego

Tara Colpitts, Senior Director, Expedia Group 

 

Moderator:

Yeoh Siew Hoon, Founder, WiT