Tara Colpitts serves as Senior Director of Market Management for Europe, the Middle East, and Africa at Expedia Group, focusing on lodging partnerships. With over 20 years of experience in the travel and hospitality industry, Tara has turned her passion for travel into a thriving career. She has held leadership roles in sales and account management at renowned companies, including Expedia, Hilton, Coast Hotels, and Red Mountain Resort, across Europe and Canada.
In addition to her corporate achievements, Tara has contributed to academia by teaching in the Tourism Faculty at Capilano University. She holds a Bachelor’s degree in Marketing and International Business and a Master’s degree in International and Intercultural Communications.
Currently based in London with her family, Tara continues to bring her expertise and enthusiasm to the travel industry, driving growth and fostering partnerships across diverse markets.
Sessions
March 13, Thursday
Venue: Innovation City Cape Town
11.55AM – 12.25PM
Global OTAs And Their Playbook For The Future
Global OTAs are expanding their reach and looking for fresh opportunities in new markets. As they expand, what’s their playbook and what innovations in AI and product, customer acquisition and customer service are they bringing to local markets to capture the hearts and minds of local consumers? What are the lessons learnt from different regions?
Speakers:
Alberto Yates, Regional Director, EMEA, Booking
Ross Veitch, CEO & Co-founder, Wego
Tara Colpitts, Senior Director, Expedia Group
Moderator:
Yeoh Siew Hoon, Founder, WiT