WiT Africa 2025

From AI-driven innovation to game-changing loyalty programs, WiT (Web in Travel) Africa 2025 delivered powerful insights on the next generation of travel in Africa:

🔹 The rise of AI & digital identity – How tech is transforming the travel experience
🔹 Africa’s booming tourism startup scene – Why investment is still playing catch-up
Gen Z & social commerce – What’s shaping the next wave of travelers?
🔹 Luxury redefined – The fusion of sustainability, exclusivity & impact
🔹 Loyalty & fintech – Why the future of travel rewards goes beyond points

This year marked WiT’s 20th anniversary, and the momentum is only building! Next year’s theme, “The Next 20”, will dive deeper into how travel will evolve over the next two decades.

About WiT

WiT is a community for anyone passionate about travel technology, distribution and marketing. This basically means if you love travel, and if you are a bit of a technology freak in terms of wanting to understand how technology is changing travel and travellers, you are one of us.


We provide news through our website and social platforms, and run events that are strong in content and different in style and delivery. We launched our first event in 2005 and have been spreading learning through events in Singapore and Asia, including Malaysia, Seoul and Tokyo, and the Middle East and Africa. As part of the Phocuswright family, and Northstar Travel Group, we also have taken our events to Europe and the US.

Our purpose is to take your mind to new places so that together, we can accelerate travel innovation to delight travellers and support local communities.


WiT is a wholly-owned subsidiary of Northstar Travel Group, the leading B2B information and marketing solutions company serving all segments of the travel industry including leisure/ retail, corporate/ business travel, business and sports, meetings, incentives and travel technology.

Sponsors

WiT Africa 2025 Highlights

Sponsorship

Partner with us at WiT Africa 2026
 
We are looking for goodie bag fillers, segment sponsors, short-term and long-term partners for this incredible
event!

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