04 Feb Why You Should Bring Your Whole Marketing Team to Digital Mastery

Posted at 12:13h in IC Events by

If you’re a marketer looking to sharpen your skills, stay ahead of industry shifts, and get inspired by some of the best in the business, the Digital Mastery Summit 2025 is where you and your team need to be!

Happening on 27 Feb at Innovation City Cape Town, this one-day summit isn’t just another marketing event – it’s a deep dive into the future of digital marketing, from AI-driven strategies to budget-friendly growth hacks. And the best part? You’ll leave with real, practical takeaways your team can use immediately.

Here’s what’s in store:

The Must-See Talks & Panels

  • Don Packett (YOUKNOW) – Building Stories, Not Just Stacks

You know that feeling when marketing campaigns feel a little… soulless? Don Packett, a storytelling and technology expert, will show you how to blend data, creativity, and integrated technology to create marketing that actually connects.

  • Dr Pepe Marais (Joe Public) – Building Purposeful Brands in a Digital World

If anyone understands how to build meaningful, enduring brands, it’s Dr. Pepe Marais, co-founder and Group Chief Creative Officer of Joe Public United. His keynote will explore how businesses can stand out in the digital era by aligning with purpose and impact.

Panels That Get Into the Real Stuff

Revolutionising Advertising: AdTech’s Role in the Future of Marketing

AI, machine learning, and automation are rewriting the rules of advertising. This panel will explore what’s changing and what marketers need to do to stay ahead.

Speakers:

Marketing in the Age of AI

Can AI really help us be better marketers? This panel digs into where AI is making the biggest impact and how brands can balance automation with creativity.

Speakers:

Masterclasses & Hands-On Workshops

Not every brand has a massive marketing budget. This session will cover smart tactics to maximize impact with minimal spend.

  • Mastering SEO – Justin Leser (Ruby Digital)

Learn how to boost rankings, increase organic traffic, and optimize content like a pro.

  • Mastering LLTX: How Trust, Love, Loyalty & X-Factor Shape Brands – Per Lagerstrom (sens)

What makes people fall in love with a brand? This workshop breaks down the magic mix of trust, authenticity, and emotional connection.

Why Bring Your Whole Team?

Digital marketing moves fast. Too fast for one person to keep up with everything. That’s why you need your whole team here so you can:

✅ Divide and conquer – Different team members can attend different sessions and bring back insights.

✅ Master different skills – Whether it’s SEO, automation, or storytelling, there’s something for every role.

✅ Collaborate & strategise in real-time – Get inspired together and immediately start planning how to apply what you’ve learned.

✅ Expand your network – Meet industry leaders, potential partners, and like-minded marketers.

Exclusive Team Discounts

Bringing the team? We’ve got you.

  • 10% off for 5 tickets
  • 15% off for 10 tickets

Just email [email protected] to claim your discount.

Ready to Join?

📍 Date: 27 February, 2025

📍 Location: Innovation City, Cape Town

📍 Tickets: Get them here

See you there! 🚀