Beyond the Trophy: How a SOTY Win Becomes the “Unfair Advantage” for SA’s Breakout Startups
Winning Innovation City’s Startup of the Year (SOTY) isn’t just about the accolade; it has become a proven "unfair advantage" for South Africa’s most ambitious founders. Since its inception, the competition has acted as a high-signal filter, taking startups with early traction and catapulting them...




